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Monday, April 17, 2017

McDonalds & Challenges of Modern Supply Chain

Justin Braford

McDonalds is known all around the world as the largest food service provider. However, McDonalds, like any other business, experiences struggles along the way. McDonalds administration has learned a couple very valuable pieces of information regarding supply chain.
The first point is the repetitional problems aren't fixed fast. McDonalds has been taken into court many times, and has been criticized in multiple movies. These movies showed McDonalds promoting bad health and bad environmental practices. Because of these, McDonalds has made incredible changes to give themselves a better public view. They have put increasing effort into receiving better and healthier food products.
The second point that McDonalds has learned is that they need to have consistency across the board. Last year, many Chinese McDonalds were under investigation for food safety problems. Along with these McDonalds, the companies they interacted with through their supply chain were under investigation as well. Bad headlines anywhere, create problems for the corporation everywhere.
McDonalds has many reasons for creating a better supply chain. If they want to further earn a better reputation, they will have to continue to make significant changes from the ground up.






New, Steve. "McDonald's and the Challenges of a Modern Supply Chain." Harvard Business Review. N.p., 24 July 2015. Web. 20 Apr. 2017. <https://hbr.org/2015/02/mcdonalds-and-the-challenges-of-a-modern-supply-chain>.

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